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Microsoft Windows Phone named official mobile partner of the 2014 NME Awards

Microsoft Windows Phone has penned a deal to become the official mobile partner of the NME Awards 2014, sponsoring the Best British Band category at the awards ceremony.

The deal, brokered by UM London, sees Microsoft Windows Phone’s partnership extend across NME’s print, digital, social and event properties, including backstage access for fans connect to the even through social media.

“We are thrilled to be an official partner of the 2014 NME Awards. This partnership represents an incredible opportunity to showcase the power of Windows Phone and specifically the imaging capabilities of the Nokia Lumia 1020. This content led-approach will ensure that Windows Phone is at the heart of NME’s media coverage of the Awards,” said Arron Child, Windows Phone marketing manager.

Niall Murphy, senior media planner at UM London, added: “We've really pushed the boundaries with the NME Awards sponsorship deal, creating a bespoke and highly creative partnership to engage music fans across all NME platforms.”

Microsoft Windows Phone will also cover the pre-event NME Awards Tour with the Lumia 1020 Photography Team – a collective of influential bloggers – capturing content.