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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Lush trademarks Amazon MD’s name and creates products named after him following High Court battle

Lush has created new packaging to celebrate its win over Amazon in a High Court trade mark case and the idea is, well, Lush.

Mark Constantine, one of the co-founders behind Lush, trademarked the name ‘Christopher North’ – the managing director of, and has created a special product: the ‘rich, thick and full of it’ Christopher North shower smoothie.

Constantine – who has also trademarked his own name in case of retaliation from Amazon – told the Guardian that he hopes the new shower smoothie “make a point about how upsetting it is to have something personal to you, used by someone else”.

He said that the product was originally created as a joke, but since Amazon has vowed to fight the High Court ruling, it has been suggested that the product may hit the shelves.

The tongue-in-cheek packaging also reads “Kindle a new love for your skin, it's not taxing to take care of your skin with this product packed with Amazon Prime ingredients".

Deodorants, toothpaste, leg wax and "non-medicated toilet preparations" with the Christopher North name could also be set to roll out, if the case rumbles on.

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