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Gordon Young
Editor-in-chief at The Drum

Lush trademarks Amazon MD’s name and creates products named after him following High Court battle

Lush has created new packaging to celebrate its win over Amazon in a High Court trade mark case and the idea is, well, Lush.

Mark Constantine, one of the co-founders behind Lush, trademarked the name ‘Christopher North’ – the managing director of Amazon.co.uk, and has created a special product: the ‘rich, thick and full of it’ Christopher North shower smoothie.

Constantine – who has also trademarked his own name in case of retaliation from Amazon – told the Guardian that he hopes the new shower smoothie “make a point about how upsetting it is to have something personal to you, used by someone else”.

He said that the product was originally created as a joke, but since Amazon has vowed to fight the High Court ruling, it has been suggested that the product may hit the shelves.

The tongue-in-cheek packaging also reads “Kindle a new love for your skin, it's not taxing to take care of your skin with this product packed with Amazon Prime ingredients".

Deodorants, toothpaste, leg wax and "non-medicated toilet preparations" with the Christopher North name could also be set to roll out, if the case rumbles on.

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