You wouldn’t think that you could get into trouble with an ad in which youngsters sing America the Beautiful. But Coke has with its Superbowl ad "America the Beautiful" sung in several languages.
It has stirred "serious anger among conservative pundits and viewers," AdAge reports, generating reactions including the hashtag #BoycottCoke, which trended on Twitter immediately after the game.
In one version, the song is being sung in Arabic.
Critical comments posted with the ad on YouTube include: "Our forefathers are rolling over in their graves." Along with: "'God Bless America' [sic] is an American song. Can't we celebrate our own core cultural heritage and sing the damn song in English? After all, it's only our national language."
The spot ranked a modest 17th on USA Today's Super Bowl Ad Meter, scoring a mere 6.06, "likely reflecting its polarizing effects." The winner, Budweiser's "Puppy Love," got 8.29.