Benenden health adds The Sharp Agency, The Fabl and Storm Communications to roster
Benenden health has appointed The Sharp Agency, The Fabl and Storm Communications to its roster as it looks to build on its marketing in 2014.
The appointments come as the company looks to become a leading household name in healthcare provision alongside established organisations such as Bupa and AXA Healthcare.
“New branding and our first national TV campaign increased our awareness by 10 per cent in this first year, but we recognise that we have a long way to go before our strategic vision becomes a reality,” said benenden health’s marketing director, Lawrence Christensen.
“We are excited to be working with our new agency partners, who will be responsible for telling the story of this unique organisation, educating consumers on what makes us different to other more commercially-driven providers, and strengthening our membership community.”
Sharp will be responsible for the evolution of the core brand and the portfolio of products and services, as well as creating a new DRTV campaign.
Below-the-line communications are being handled by Storm Communications and creative content marketing agency, The Fabl, who are responsible for corporate awareness building and consumer brand PR and digital engagement across all social media platforms respectively.
