Huawei, the global ICT solutions provider, has tasked Isobar with creating a number of digital and social marketing campaigns for the company's consumer events and product launches.
The year-long brief, appointed following a multi-agency pitch, will see Isobar's Asia-Pacific hubs in Shanghai and Singapore take the lead, although the agency's global network will be used for campaign execution, it explained.
The first campaign broke at the beginning of the year to promote Huawai's presence at the Consumer Electronic Show (CES) in Las Vegas for its launch of the new Ascend Mate2 4G mobile phone.
Jerry Huang, director of marketing communications for Huawei Consumer Business Group, explained: “For a global company, with headquarters in China, we need a digital marketing partner who has both a strong global network and a credible foot print in China. Isobar is one of the only digital marketing agencies who can offer a global network with home grown local knowledge and talent. We look forward to working with Isobar as we continue to take the Huawei brand to the world.”
Jane Linbaden, CEO of Isobar China, described Huawei as "one of China’s most exciting brands."
She added: "They have increased their global footprint over the past few years as they continue to grow the brand internationally from China.”
Isobar's campaign, which included a viral video featuring Elvis to help launch the phone, is said to have attracted over 200,000 views within three days of the launch.