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More than half of Facebook users are not concerned about privacy, study claims

By Angela Haggerty, Reporter

January 20, 2014 | 2 min read

More than half (58 per cent) of Facebook users are not concerned about privacy on Facebook despite prominent media coverage over concerns, a study has shown.

Study: More than half of respondents were unconcerned about privacy

Research carried out by LoveMyVouchers.co.uk showed that not only were most people unconcerned, but 85 per cent of the 1,009 people surveyed said they were unlikely to stop using the social network at any time over the next two years over privacy issues. Meanwhile, 77 per cent said they did not even plan on altering their privacy settings over the next six months.

The news follows the recent announcement of a class action lawsuit filed in the US over claims that Facebook monitors users’ private messages for information that may be useful for advertisers and marketers.

A statement from LoveMyVouchers said: “With a class action lawsuit recently filed against Facebook for allegedly scanning private messages in order to profit from the data, you might think that privacy would be a big concern for most people who use the social network.

“Online privacy is a very hot topic in the media right now, but it appears that the average person does not see the issue as an important problem.”

More than two thirds of respondents (68 per cent) admitted that they found Facebook’s privacy settings difficult to understand, while just over half (51 per cent) of people had little awareness over who could see posts they made.

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