Modern Marketing

Guardian News & Media initiates new film awards scheme including Best Marketing Campaign

By Stephen Lepitak | -

January 18, 2014 | 3 min read

Guardian News and Media (GNM) has initatied the Guardian Film Awards which aims to celebrate movies through untraditional categories, including one that allows its readers to vote for their favourite marketing campaign.

The awards will include traditional categories to allow readers to vote for their favourite movies of the year, including best film and best director, but will also allow them to highlight their favourite film festival and movie scene, while actors will be not divided by gender.

Nine categories will be voted for from the longlists chosen by the film editors and writers at The Guardian, which will include editor-in-chief Alan Rusbridger, film editor Catherine Shoard and critics for The Guardian and The Observer, Peter Bradshaw and Xan Brooks. TV presenter Claudia Winkleman and film-maker Adam Curtis will also be involved, as will be the reader, who will act as ‘the seventh judge’.

Shoard, who will chair the awards, explained: “We want to reconnect the red carpet with the cinema foyer, to reward what really matters when you go to the movies. We’ve played with the categories, and we’ve placed our readers at the heart of our voting and judging process. The Guardian Film Awards are the antidote, not just another back-slapping addition.”

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The shortlists will be announced on 19 February, with an award ceremony scheduled to take place on 6 March.

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