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Commercial Radio Nielsen

Breakfast still the top slot as commercial radio audiences increase


By Steven Raeburn, N/A

January 13, 2014 | 2 min read

Figures released today by industry body Commercial Radio Australia have shown that commercial radio grew its weekly cumulative audience by 2.4 percent

Weekly audiences are up by 2.4 percent

Trends highlighted by the body conclude that more than 9.7 million people listen to commercial radio each week in the five metropolitan capital cities.

It found that commercial radio reaches 62.5 percent of Australians in the car.

45 per cent of all commercial radio listening is undertaken in the home

17 per cent listen at work and 2 elsewhere.

"Australians continue to support commercial radio, listening to their favourite station in the car, at work, on DAB+ digital and at home,” said Joan Warner, chief executive officer of Commercial Radio Australia.

The data showed that breakfast remained the most listened to timeslot throughout 2013 with more than 7 million people listening each week.

Data statistics were compiled by information from Nielsen.

Commercial Radio Nielsen

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