Tesco’s TV and movie streaming service Blinkbox saw sales spike by a massive 245 per cent year-on-year over the festive period, mainly accredited to the boom in tablet use over the last year.
New Year’s Day was the biggest day ever for the service with sales up by 266 per cent year-on-year, while mobile sales have increased by 674 per cent and smart TV sales by 465 per cent.
Ahead of Christmas, Tesco launched its own Hudl budget tablet and reported sales of 400,000 in the three months to December. The supermarket brand now plans to launch a second edition of the device later in the year.
Mobile devices have now overtaken PC for the first time in Blinkbox sales, accounting for more than 65 per cent. Tesco included internet connected TVs and set top boxes within its mobile devices category alongside smartphone and tablet.
Michael Comish, group digital officer at Tesco and co-founder of Blinkbox, said: “This Christmas Brits have really switched on to enjoying the latest movies and TV on demand via their various connected devices.
“We expect to see further growth in tablets, games consoles and Smart TVs in 2014 and will be focusing hard on bringing access to great entertainment into more and more homes via the most popular devices.”
The top three titles over Christmas on Blinkbox were Elysium, Man of Steel and Despicable Me 2.