Coca-Cola is still facing online backlash days after it was revealed the brand had dropped scenes featuring a gay wedding from its ‘Reasons to Believe’ global campaign airing in Ireland. The campaign features a number of joyous moments with one scene featuring a same-sex marriage. Though the campaign is only airing in The Netherlands, Norway and Great Britain, Coca-Cola is facing backlash on social media from consumers worldwide, with comments from America, Italy, Singapore, France, Spain, and Tunisia to name but a few. Among those criticising the brand for removing the images from the Irish creative are Gregory Kimball, digital strategy and communication of L’Oreal USA; Ruben Ramirez, head of video at The Street Inc.; and Pete Way, head of digital UK at Weber Shandwick.
The fact that they replaced the gay couple from the coca cola ad makes me so sad.— Mega Lolz (@AwkwardTroll) January 2, 2014
coke bottles it - Coca-Cola Ireland in hot water on Twitter for removing gay marriage scene from Irish advert http://t.co/2npwVOsreL— peteway (@peteway) January 3, 2014
Coca-Cola editing out the gay marriage scene for certain territories in that schmultzy ad is of the dumbest things I've ever seen— Dan Bryant (@DanBryantSW4) January 3, 2014