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Diageo Smithwicks Ale

Diageo Ireland works with JDO on packaging for new range of Smithwick’s craft beers


By Gillian West, Social media manager

December 12, 2013 | 1 min read

Diageo Ireland has unveiled its new range of Smithwick’s craft beers with packaging design created by JDO Brand Design & Innovation.

Tasked with creating designs which maintained a cohesive ‘look & feel’ with the core Smithwick’s masterbrand, the first ale to launch is ‘Winter Spirit Ale’, forming part of the new Smithwick’s ‘Innovations’ portfolio of ales.

“JDO’s beautiful new designs have allowed us to expand the Smithwick’s range and mean that we can drive the brand forward to its next phase of development,” said Christine Keohane, senior brand manager for Smithwick’s at Diageo Ireland.

JDO design director, Ray Smith, added: “Our inspiration for the Winter Spirit Ale was drawn from the rich, dark colour of the ale itself with its character reflected through a unique blend of orange and copper tones featured in the design.”

A summer ale is set to follow ‘Winter Spirit’ next year.

Diageo Smithwicks Ale

Content created with:

JDO Brand Design & Innovation

Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.

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