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Virgin Atlantic partners with ITV to offer in-flight soap catch up service

Virgin Atlantic and ITV have struck an agreement which will allow passengers on international flights to catch-up on popular soaps like Coronation Street and Emmerdale.

"Soaps are the cornerstone of ITV's prime time schedule and a key driver of national conversation up and down the country,” explained Martin Goswami, director of Pay and Distribution at ITV on the ‘first-of-its-kind’ deal.

"We are thrilled to have teamed up with Virgin Atlantic to offer this brand new and exciting service enabling their soap loving passengers to catch up on any episodes they have missed on board their flights."

The service launches this month, with new episodes available every Tuesday.

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