David Magliano to head up membership strategies division as he joins Guardian News and Media
Guardian News and Media (GNM) has brought in Co-op brand director, David Magliano, to the newly created role of managing director for membership strategies.
As the Guardian looks to explore new revenue streams, focused on membership and live experiences, Magliano has been tasked with formulating and launching new strategies that will engage the publication’s digital audience.
Currently brand director at the Co-operative Group, Magliano will join GNM in the first quarter of 2014 and report directly to chief commercial officer, David Pemsel.
Pemsel said: "David is an extremely exciting hire, and we can’t wait to have him on board. He brings vast knowledge and expertise in defining and delivering strategies that engage consumers more closely in brands and content, and his commercial leadership will be invaluable as we look to launch new revenue streams that widen and deepen our relationship with our audiences.”
Prior to joining the Co-operative Group, Magliano served at Foundation Growth Consulting and Dyson.
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