The Drum 30 under 30 #13: Cecilia Massola Taliacarne, senior account director, Infectious Media

The Drum 30 under 30 women in digital 2013 highlights the top 30 women under the age of 30 making an impact in digital. Here, The Drum catches up with Cecilia Massola Taliacarne, senior account director, Infectious Media.

The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.Today's profiled individual is Cecilia Massola Taliacarne, senior account director, Infectious Media. What is your biggest professional achievement so far? Managing and overseeing the rapid growth of a diverse team who use strong analytical skills and a passion for performance to deliver great results for our clients. What is the biggest challenge you've overcome in your career? Being Italian and spending most of my career working in France and the UK meant I was challenged with adapting to these very different cultures whilst growing my knowledge and skills. What's the next game changer in digital? When Cross Device Tracking is made practical it will allow seamless customer experiences across the digital environment, something way overdue in this multi-screen world. What would you like to be remembered for? For being an open-minded manager who makes time for her staff and a knowledgeable advisor to clients. Who inspires you most professionally or personally? Any woman who is able to find a good balance between work and private life. Our Managing Director, Zoe Steventon, is a great example of someone who does this well. What would you be doing if you weren't doing this? I actually studied theatre management at university, so if I hadn’t got inspired by digital that's what I would be doing. How do you relax? By going to the countryside, there is no better place than the beautiful English countryside to unwind with a good book. Describe your career to date in five words.International, Fast–paced, Challenging, Rewarding and ExcitingThis series will run for the duration of October. Yesterday's featured individual was Amy Byard, account manager, Umpf.

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