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Marketing 30 Under 30

The Drum 30 under 30 #14: Amy Byard, account manager, Umpf

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By Jennifer Faull, Deputy Editor

October 16, 2013 | 3 min read

The Drum 30 under 30 women in digital 2013 highlights the top 30 women under the age of 30 making an impact in digital. Here, The Drum catches up with Amy Byard, account manager, Umpf.

The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.

Today's profiled individual is Amy Byard, account manager, Umpf

What is your biggest professional achievement so far? My biggest professional achievement so far was probably setting up the Online PR department at Epiphany aged 21 fresh out of university. I was lucky that someone was willing to take a punt on me and worked hard to make the department a success and one of the core unique selling points of the business. We grew exponentially and at 22 years old I was managing six talented Online PR Executives.

What's the next game changer in digital? I think Google will, sooner or later, begin to devalue links as part of it's search algorithm. Digital executives need to start thinking beyond back link profiles and concentrate on wider content marketing to ensure they don't drop off the map.

What would you like to be remembered for?

Encouraging social mobility and improving self esteem among talented young people from financially deprived backgrounds. I was helped in a similar way, so it's a matter that's very close to my heart.

Who inspires you most professionally or personally?

Judith Stamper, who was my personal tutor at The University of Leeds. She's a true role model and taught me a lot about life, as well as journalism.

What would you be doing if you weren't doing this?

I'd be backpacking around the world, probably! I like to travel when I get the chance.

How do you relax? Either with a large glass of Cabernet Sauvignon or a work out at the gym. Or both (not necessarily in that order)...

Describe your career to date in five words.

Fast, fun, fulfilling and f*cking fabulous.

This series will run for the duration of October. Yesterday's featured individual was Caroline Lewis, senior account manager, AKQA

Marketing 30 Under 30

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