ADT, the Florida-based electronic security firm, has announced that Arnold Worldwide, MediaCom and SapientNitro will act as its marketing agencies of record, effective from next Tuesday (15 October).
“Each agency showed a deep understanding of ADT’s business, presented creative insights and had great chemistry with our team members,” said Tony Wells, chief marketing officer at ADT.
“After a four-month review process, we are confident Arnold, Mediacom and SapientNitro are the right partners to help us grow our business."
Arnold Worldwide will be responsible for brand strrategy and advertising, with CEO Robert LePlae commenting: "ADT is a category leader with distinguishing assets to further position themselves ahead of a competitive category.
"This is a tremendous opportunity to partner with Tony and his team to grow the customer base and fuel Brand Velocity for ADT with a dynamic strategy and a strong creative platform."
Mediacom will take over media planning and buying, while SapientNitro - whose European managing director Nigel Vaz has just been named as number one in The Drum's Digerati Poll of top UK digital professionals - will have control over digital strategy and customer experience.