WPP's Wing names Favio Ucedo as new CCO
Wing, WPP's marketing communications agency dedicated to the Hispanic market, has appointed Favio Ucedo as its chief creative officer.
“I am looking forward to the future with Wing. The agency and I have the same objectives, which greatly motivates me during this new challenge in my career,” said Ucedo. “The opportunities to drive greater results within Wing are endless based on the agency’s depth of young, energetic talent. I see a lot of potential in all areas.”
Andrew Speyer, managing director of Wing, praised the new addition to his team: "Favio is one of the real talents in this industry, and he has proven it again and again for an incredibly wide range of clients. His love of great ideas and executing them brilliantly, his commitment to working with account planning, and his gift for getting the best out of talented creatives make him a great fit for Wing. We are really proud that he has joined us. We are expecting big things from him and from Wing.”
Included in Argentinian Ucedo's remit will be clients like Pantene, Downy, Cover Girl, Olay, DirecTV, Eli Lilly, 3M, RadioShack and Red Lobster.