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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Social shopping site Heyo adds Habitat to lists of brands on offer as site reports 19 per cent conversion rate

Social shop: Heyo launched in September

Social shopping website Heyo has added Habitat to the list of brands and companies hosted on the e-commerce platform.

The site – which launched in September and uses product recommendation to help companies drive e-commerce sales - has reported a 19 per cent conversion rate in its first month, putting it well ahead of the average e-commerce rate of between two and three per cent.

Brands on board from launch included Amazon UK, Argos, Rakuten Play.com and eBay and the deal with Habitat adds 1,000 items to the social shop.

Building on Heyo’s initial healthy signs, founder Andy Harrington has revealed plans to introduce a discussions facility and a trending section showing the most talked-about products.

“I believe our new trending data will provide shoppers and retailers with some very useful insight into what products people are talking about and, with discussion, see exactly what it being said,” Harrington told The Drum.

“This gives consumers a voice and gives retailers new analytics they can’t get anywhere else.”

Harrington added that more attention would be focused on the mobile operation of the website after initial figures showed almost half of Heyo’s traffic came from mobile devices. Desktop account for 55.5 per cent of visits while smartphones brought 29 per cent of traffic and tablet 15.5 per cent.

“This is something we cannot ignore,” said Harrington. “I have plans drawn up for a mobile responsive website that will make Heyo easier to navigate on a smaller screen and I’m considering a mobile app.”

Harrington said data analysis from the second and third month would inform further strategy development.

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