Nissan partners with Amazon for Versa Note media campaign
Japanese car giant Nissan has teamed up with online retailer Amazon in a unique tie-up which will enable consumers to find vehicles directly through the retailer’s site.
This will also see the automotive brands ‘Your Door to More’ campaign for the Versa Note advertised on the e-commerce platform via a custom product page.
The page will direct potential customers to local car dealerships with Nissan offering a $1,000 Amazon gift card to tempt the first 100 buyers with select participants even in the running to receive a custom ‘boxed’ home delivery from Nissan.
Nissan and Amazon are working with creative agency TBWA and media agency OMD with the campaign running through to 5 November.