Apple launches new Kids App Store
Apple has moved to introduce a new iteration of its app store designed specifically for the use of youngsters who make use of its devices.
The Kids App Store follows the launch of iOS7 and is not a separate mobile application, but rather a ‘Kids’ subsection of the existing app store which breaks down apps into three age ranges; five and under, between six and eight and nine and 11.
This follows efforts by Apple to broaden its appeal to younger demographics, principally by allowing children aged 13 and under to sign up for an iTunes account should this be done through their school.
Apps designed for use by children are subject to stringent guidelines which bar developers from asking for personal information or from transmitting such data without parental consent.
Other changes introduced by the Californian tech giant include removal of the ‘Genius’ feature in favour of apps ‘Near Me’.