The View from The Shard teams up with Ubiquitous for taxi advertising campaign
London visitor attraction The View from The Shard will embark on a taxi advertising campaign around the city encouraging customers to visit.
Campaign: 100 branded taxis will travel around London
The Shard has teamed up with taxi advertising specialist Ubiquitous – booked through Carat and Posterscope - to gain exposure via 100 branded taxis. The campaign will be accompanied by themed receipts and tip-seat advertising.
Charlotte Alldis, marketing manager at The View from The Shard, said: “Unveiling the breath-taking experience available at the top of The Shard on black taxis fittingly combines a contemporary icon with a classic component of the capital’s scene.
“What’s more, taxis constantly interact with customers across the city, from residents, to commuters, to tourists – all of whom could be inspired by ‘The View from The Shard’.”
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Posterscope
Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think,...
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Carat
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Ubiquitous
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