Edinburgh International TV Festival: BBC controller discusses Doctor Who reveal, Eastenders and the BBC's passion to remain the 'nation's favourite broadcaster'

Speaking of Peter Capaldi's reveal as the 12th Doctor, Moore said: "I was talking with Peter Davison and he told me when he was revealed as the Doctor it was on the nine o'clock news. When you think about it, it's only James Bond and Doctor Who that command that attention, making it into a live TV event was special as most of the people there didn't know what they were coming too, they thought it was a super-fan event."

Taking over from Danny Cohen, Moore was officially announced as the new controller of BBC One in June of this year. Having worked as commissioning editor of documentaries her appointment as controller of BBC One has been viewed as a bit 'left field' with many, including session chair and former BBC One controller Lorraine Heggessey, believing Moore was a shoe-in to be named controller of BBC Two.

Addressing the range of genres on BBC One and the focus on entertainment Moore commented: "For me, I think, it's about great storytelling across all genres. And great storytelling skills translate to every genre.

"What I want to do is to tell stories in new ways, keep people on the edge of their seats and bring that emotional connection. The best entertainment shows are the ones that make you laugh and cry and feel the emotion. "

In discussing storytelling Moore uses the phrase "warm-hearted" but explains it's not about "a nice, lovely warm bath feeling, warmth means we go at stories with a sense of integrity and humanity. We want the audience to feel so much a part of that world that they're commenting on it the next day."

One of BBC One's flagships, if not the flagship, is soap opera Eastenders which has suffered a significant dip in audience falling to between five and six million. With Heggessey commenting that the "health of Eastenders is critically important to health of BBC."

Moore adds: "Eastenders is important to us, it's on four times a week and some viewers come to the BBC for Eastenders and nothing else.

"We want to make sure it's water cooler TV - a mix of gritty real life that still has humour as part of its rich mix. All soaps have their peaks and troughs, but we have big returning characters this autumn including Ronnie Mitchell, Peggy Mitchell and David Wicks."

Ending the discussion on entertainment Moore reveals she is not concerned about Saturday might entertainment show The Voice despite judges Jessie J and Danny O'Donoghue leaving the show, "these shows take time to bed in and develop, The Voice is about a journey and we're committed to the journey we're on with it."