The Drum Awards Festival - Extended Deadline

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By Jennifer Faull, Deputy Editor

August 15, 2013 | 1 min read

Best Buy has released a new spot for its Back to School campaign, which centers around the fact that technology gives students an edge in an increasingly competitive world.

The campaign, created by Crispin Porter + Bogusky, has seen Best Buy “surprise” students with the latest tech tools, personalized to what they need as they head back to school.

The previous spots have featured marine biology student Linda and aerospace engineer Greg. The final spot in the campaign features Tim Kong, an aspiring video game designer.

Best Buy Back To School

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Crispin Porter Bogusky

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