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By Jennifer Faull | Deputy Editor

July 31, 2013 | 1 min read

Best Buy, the electronics retailer, has launched a new campaign suggesting it is ‘America’s Back To School Techfitter’.

Developed by Crispin Porter + Bogusky, the campaign centres around the fact that technology helps students but finding the right device can be stressful. Students and parents get anxious – did they get the right gear to help them be successful? Did they overpay?

The TVCs claim Best Buy is ‘America's Back to School Techfitter’ and show real students being surprised with personalised Best Buys, tech-fitted to their academic interests.

The first spot, featuring marine biology student Linda, aired last night with additional spots airing in the coming weeks, with online only digital videos supporting the activity.

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