By Ishbel Macleod | PR and social media consultant

Legas Delaney

|

shelter article

August 13, 2013 | 2 min read

Shelter has today unveiled a video with Leagas Delaney as part of its campaign to show the pressure placed on the Bank of Mum and Dad.

This is part of a wider, multimedia campaign by the UK’s biggest housing and homelessness charity.

James Hayhurst, managing director of Leagas Delaney, said: “Leagas Delaney is proud and excited to have produced our first film for Shelter. We are helping the charity create dynamic, progressive content to reach parents with the important message about housing for their children. We look forward to working with Shelter to help the campaign grow momentum in the coming months.”

The campaign ties in with today’s news about rising house price inflation, and shows that parents can no longer support paying rents and deposits to help their children get their foot on the property ladder.

Jon Quinn, campaigns manager at Shelter, added: “We’re delighted that Leagas Delaney has created such an evocative film to communicate this important message to engage our target audience. We’re really appreciative of this pro bono work from Leagas Delaney, Coy! Communications and Mark Denton. It demonstrates our commitment to making sure that both the general public and politicians are aware of the Britain’s shortage of affordable homes. Unless something changes, the next generation will find it even more difficult to get a home of their own.”

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