Shelter warns of closure of bank of mum and dad

By Ishbel Macleod | PR and social media consultant

Leagas Delaney

|

shelter article

July 25, 2013 | 1 min read

Shelter has unveiled a new ad campaign, created with Leagas Delaney, to highlight the shortage of affordable housing.

The campaign shows the bank of mum and dad closing, as it cannot support paying rents and deposits to allow children to move out.

However, the ad does suggest that ‘spag bol and puddings that tend to involve custard’ are still available at the bank.

This is just the first stage in the Shelter campaign, with another wave of activity set to launch shortly.

The campaign drives traffic through to the Shelter website.

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Leagas Delaney is an independent and integrated creative agency with offices in London, Hamburg, Milan, Shanghai and Los Angeles. We believe in redefining desire to provoke action - giving consumers seductive, creative experiences at every point of the customer journey. For 40 years, some of the world’s biggest companies have trusted us with their brands, a responsibility that is as stimulating for us today as it was on day one. See our work on this profile, message us at hello@leagasdelaney.com or visit leagasdelaney.co.uk to see more from our team.

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