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By Gillian West | Social media manager

August 9, 2013 | 1 min read

Marks and Spencer is kicking off its Back to School season with social media campaign #TellingTales, launching Monday 12 August.

From Monday M&S is asking parents to share the most creative stories their kids have used to explain a messy school uniform on Twitter using the hashtag #TellingTales. Six leading children’s illustrators including Sue Hendra and Ben Hawkes will then turn the best tweets into bespoke illustrations, with the winning entries receiving a personalised framed piece of artwork featuring their child’s story.

The Illustrations will also be published throughout the week on Twitter and on M&S.com.

The campaign aims to showcase the innovations M&S has made to make its schoolwear long lasting, easy to care for and ready to endure the adventures of the playground and beyond.

Marks and Spencer Twitter Public Relations

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