NBC recently planted an ‘All-American football coach’ at Tottenham Hotpur, with disastrous results.
The series of web films starring Jason Sudeikis, from Saturday Night Live fame, are the latest promotional activity from NBC as it tries to drive awareness of its coverage of the 2013-14 Premiere League season.
Directed by Moxie Pictures' Martin Granger, the series comprises a five-minute web film, titled ‘An American Coach In London,’ a 60-second ‘Meet Coach Ted Lasso’ and a 30-second ‘Coach Ted Lasso There’s a Misunderstanding’.
The all feature Sudeikis coaching Premier League soccer in American football style.
Last week NBC also covered a New York subway in the colours and logos of different Premier League teams, asking New Yorkers to pick a side.