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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

NBC covers New York subway in Man U, Man City, Tottenham Hotspur and Arsenal colours in marketing drive

Manchester United, Manchester City, Tottenham Hotspur and Arsenal branding has been used across a number of New York City subway lines as part of a promotional drive from NBC sports Network.

Using the ‘Keep Calm and Pick a Side’ tagline, the subway trains have been wrapped in each teams colours and logos to promote NBC Sports’ coverage of the derbies in the upcoming season.

Taking over from Fox Sports, NBC paid a reported $250m in the three-year deal for Premiership Rights to air the 380 live matches.

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