YouTube’s Geek Week will include an advert scheduled to run in cinemas after The Wolverine film has finished rather than before.
The ad to promote Geek Week includes media planning by PHD in partnership with Digital Cinema Media (DCM). It will highlight that Geek Week is set to run from 4 August to 10 August.
David Wilding, head of planning at PHD, said: “This movie has an additional scene at the end so we already knew the super fans or geeks would stay until the very end to see it. This insight opened us up to the idea of tapping into this never-used-before element of the cinema experience and targets the proud geek audience we’re looking for perfectly.”
The week will include superheroes, comics, science-fiction and more, with over 100 YouTube creators set to release new videos over the seven-day-period, including a new episode of classic kids TV series Knightmare.