'The best things in life aren't free' says Philip's Sonicare in response ad to Colgate's #brushswap disaster
Philips’ toothbrush brand Sonicare has taken advantage of the PR disaster experienced by rival Colgate during its #brushswap promotion with a reactionary campaign.
Following Colgate’s stand being closed by Network Rail at Waterloo station yesterday after running out of electric toothbrushes it was offering to swap people for their old ones, after more people than expected turned up, an advertising campaign appeared this morning featuring the strapline ‘The best things in life aren’t free’.
Created by Ogilvy and with media delivered by Carat in response to the disaster, a digital version of the advert also featured within Waterloo Station itself as well as within The Times and the Evening Standard today.