Colgate's #brushswap promotional stand forced to close by Network Rail as it sends Waterloo Station into chaos
Colgate was forced to close a promotional stand at Waterloo Station yesterday after too many people turned up to claim their free electric toothbrush. The tooth hygiene brand had to close the stand when Network Rail demanded it after thousands of people appeared to swap their old electric toothbrush for a new ProClinical A1500, causing chaos within the station. According to the Metro, commuters waited from 5am to take up the offer, but by 7am the stand had run out of toothbrushes, having only brought 150 in all. The brand tweeted to apologise for running out of toothbrushes and is said to be considering how to rearrange the promotion at a more convenient location.
Today's #BrushSwap stock is running out fast! If you're still to make the trip to Waterloo we advise coming early tmr or later in the week.
— Colgate UK (@ColgateUK) July 8, 2013Due to crowd numbers we have been asked to close down the Proclinical stand. Keep tuned for updates. Apologies for any inconvenience caused
— Colgate UK (@ColgateUK) July 9, 2013Apologies - #BrushSwap stand is closed today due to numbers. We are planning the best way to reopen this wk. More info soon
— Colgate UK (@ColgateUK) July 9, 2013Apologies - #BrushSwap stand is closed today due to large numbers. We are planning the best way to reopen this week. More info soon.
— Colgate UK (@ColgateUK) July 9, 2013We’ve been taken aback by the overwhelming response #BrushSwap. Please bear with us while we are working on a fair & equitable solution
— Colgate UK (@ColgateUK) July 9, 2013We’re sorry to say that #BrushSwap won’t return to Waterloo this week. We're looking at alternatives and appreciate your patience.
— Colgate UK (@ColgateUK) July 9, 2013