Chelsea FC signs landmark £300m 10-year kit deal with adidas
Chelsea FC has signed a landmark £300m 10-year kit deal with adidas.
The sponsorship is believed to be a world record fee, surpassing Manchester United's 15-year £287m deal with Nike in 2000.
Chelsea first signed with adidas in 2006 and renegotiated the deal in 2010 with the previous deal worth around £20m per year.
"The new deal reaffirms adidas' belief in Chelsea's status in world football," said chief executive Ron Gourlay.
The huge sum means Chelsea will no longer be so reliant on billionaire owner Roman Abramovich who has been bankrolling the club and gives recently reinstated manager Jose Mourinho the ability to start buying new players.
Chelsea's kit deal is the third in recent weeks and far surpasses the £30m-a-year Arsenal and Puma and £25m-a-year Liverpool and Warrior deals.