British fashion house Burberry has fully embraced Vine as part of its social media strategy, using the platform to showcase its runway show from this week’s London Collections: Men. The 156-year-old global brand has been mostly using Vine over the last few months to showcase clips from special Burberry events at its flagship Regent Street store, and recently posted a backstage video from its A/W13 London Fashion Week show. Over the last week Burberry has been promoting its spot at LC:M with clues to what would be included in the collection and yesterday afternoon posted the entire Menswear S/S14 show in just six seconds. Since posting the Vine Burberry has received mostly positive reactions on social media.
Great use of Vine: Watch the entire #Burberry Menswear S/S14 show in six seconds, filmed today in #Londonhttps://t.co/Z9t9AouqgQ
— Peter Fyfe (@PeteFyfe) June 19, 2013
Kudos to Burberry for capturing a fashion show in a single Vine...but I dare say it feels awful schizophrenic: https://t.co/wOJcfN2nwr
— Elizabeth Holmes (@EHolmesWSJ) June 18, 2013
That's good >> Watch the entire @Burberry Vine recap of the Menswear S/S14 show in just six seconds https://t.co/P10gLeWtWr /@eimslambe
— Gordon MacMillan (@gordonmacmillan) June 18, 2013
Loving the @Burberry Vine recap of the Menswear S/S14 show. Possibly my favourite Vine ever https://t.co/NUyrJxqEEh
— Eimear Lambe (@eimslambe) June 18, 2013
Obsessed with the new #Burberry Vine, the entire Menswear S/S14 runway show in 6 seconds: https://t.co/rl9wjtb0P1
— Kaitlyn (@KaitlynWilkins) June 18, 2013
