Burberry posts entire London Collections: Men runway show on Vine
British fashion house Burberry has fully embraced Vine as part of its social media strategy, using the platform to showcase its runway show from this week’s London Collections: Men. The 156-year-old global brand has been mostly using Vine over the last few months to showcase clips from special Burberry events at its flagship Regent Street store, and recently posted a backstage video from its A/W13 London Fashion Week show. Over the last week Burberry has been promoting its spot at LC:M with clues to what would be included in the collection and yesterday afternoon posted the entire Menswear S/S14 show in just six seconds. Since posting the Vine Burberry has received mostly positive reactions on social media.
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Kudos to Burberry for capturing a fashion show in a single Vine...but I dare say it feels awful schizophrenic: https://t.co/wOJcfN2nwr— Elizabeth Holmes (@EHolmesWSJ) June 18, 2013
— Gordon MacMillan (@gordonmacmillan) June 18, 2013