Burberry posts entire London Collections: Men runway show on Vine

British fashion house Burberry has fully embraced Vine as part of its social media strategy, using the platform to showcase its runway show from this week’s London Collections: Men. The 156-year-old global brand has been mostly using Vine over the last few months to showcase clips from special Burberry events at its flagship Regent Street store, and recently posted a backstage video from its A/W13 London Fashion Week show. Over the last week Burberry has been promoting its spot at LC:M with clues to what would be included in the collection and yesterday afternoon posted the entire Menswear S/S14 show in just six seconds. Since posting the Vine Burberry has received mostly positive reactions on social media.

Great use of Vine: Watch the entire #Burberry Menswear S/S14 show in six seconds, filmed today in #Londonhttps://t.co/Z9t9AouqgQ

— Peter Fyfe (@PeteFyfe) June 19, 2013

Kudos to Burberry for capturing a fashion show in a single Vine...but I dare say it feels awful schizophrenic: https://t.co/wOJcfN2nwr

— Elizabeth Holmes (@EHolmesWSJ) June 18, 2013

That's good >> Watch the entire @Burberry Vine recap of the Menswear S/S14 show in just six seconds https://t.co/P10gLeWtWr /@eimslambe

— Gordon MacMillan (@gordonmacmillan) June 18, 2013

Loving the @Burberry Vine recap of the Menswear S/S14 show. Possibly my favourite Vine ever https://t.co/NUyrJxqEEh

— Eimear Lambe (@eimslambe) June 18, 2013

Obsessed with the new #Burberry Vine, the entire Menswear S/S14 runway show in 6 seconds: https://t.co/rl9wjtb0P1

— Kaitlyn (@KaitlynWilkins) June 18, 2013