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Burberry posts entire London Collections: Men runway show on Vine

By Gillian West | Social media manager

June 19, 2013 | 3 min read

British fashion house Burberry has fully embraced Vine as part of its social media strategy, using the platform to showcase its runway show from this week’s London Collections: Men. The 156-year-old global brand has been mostly using Vine over the last few months to showcase clips from special Burberry events at its flagship Regent Street store, and recently posted a backstage video from its A/W13 London Fashion Week show. Over the last week Burberry has been promoting its spot at LC:M with clues to what would be included in the collection and yesterday afternoon posted the entire Menswear S/S14 show in just six seconds. Since posting the Vine Burberry has received mostly positive reactions on social media.

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Burberry posts LC:M show on Vine

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