Amazon and food companies top for fans on Facebook, but Canon and Sky News better for engagement

Research from Socialbakers into how UK brands fared on Facebook in May has been revealed: with Amazon UK, Skittles and Coca-Cola topping the chart in terms of fans.

However, the research found that Sky and Thompson Holidays are the best for getting back to customers, with sky replying in, on average, less than an hour (53 minutes) in 93 per cent of cases.

It was found that Canon was the brand most likely to receive engagement on its post by fans.

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