BBC to “reinvent” music coverage with record digital activity for Glastonbury
The BBC is planning its biggest digital Glastonbury coverage to date, with the festival to be streamed from mobile devices – a first for the broadcaster.
More than 120 live performances will be broadcast on TV, radio, red button and online throughout the three days of the festival, which takes place between 26 to 30 June.
Bob Shennan, BBC controller of popular music, said it wants to “reinvent” music coverage for music fans at home and on the move.
“Glastonbury is one of the greatest pop music events in the world and we want to make this year’s coverage the next best thing for everyone who can’t make it in person to Worthy Farm. We aim to broadcast more of the festival than ever before,” he added.
The broadcaster will stream the six main music stages including Pyramid and John Peel, for the first time, totaling more than 250 hours of live coverage.
Live and on-demand coverage will be distributed across the four main screens – PCs, mobile, tablets and connected TVs along with BBC red button – mirroring methods used for the during the London 2012 Olympics.
Mark Friend, BBC controller for multiplatform across radio and music, said this marks the broadcaster’s first “truly digital” Glastonbury.
“Just as we did with sport at the Olympics, our ambition this year is to bring our audiences even closer to the music they love at Glastonbury, with access to all the BBC’s coverage - live and on-demand - at home, at work and on the go. Not only will this be the first truly digital Glastonbury, this will also be the first mobile Glastonbury – we expect mobile and tablet viewing and listening to reach unprecedented levels, particularly over the weekend,” he said.
BBC talent reporting from the festival includes Chris Evans, Steve Lamacq, Nick Grimshaw, Lauren Laverne, Dermot O’Leary, Mark Radcliffe, and Jo Whiley.
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