The Radisson hotel chain has struck a deal with marketing and design agency Pixel8 to adopt its Brandit brand management software system in 150 of its hotels across North and South America.
Radisson has employed the software to enable hotel employees to retrieve artwork, customise it and save/distribute it in print ready format. The hotel chain has employed the service with the aim of achieving brand consistency through its logo, colour palettes and fonts locked into the system, while driving cost savings the the elimination of the need to employ external agencies to produce updated artwork.
Pixel8 managing partner, Jamie Watson, commented: “There are over 100 different pieces of artwork within a hotel, from door hangers to menus, and each and every one can be tailored to suit language, messaging and photography.”
The project was overseen by Ed Thorne, Radisson’s US brand director, and was official released by Pixel8 over the course of Spring.