By Ishbel Macleod, PR and social media consultant

April 25, 2013 | 1 min read

Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised.

Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re drinking removed. They are then asked to behave like a break dancer or fitness instructor if they believe they are drinking Coca-Cola.

The ad again looks to promote the similarity in taste between the two drinks.


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