BT Sports appoints Red Bee Media for playout and media management services
BT has appointed Red Bee Media to provide playout, channel and media management services for BT’s new live sports offering, BT Sport.
Set to launch this summer, the channels will be available across the UK via various platforms including satellite, fibre broadband and in pubs.
Grant Best, senior channel executive producer for BT Sport, said: “We are delighted to have teamed up with Red Bee Media for playout, channel and media management services. It’s vitally important that we have complete confidence in our ability to deliver the amazing live sports coverage we’ll be offering to customers of BT Sport. We chose Red Bee Media because of its impressive expertise in supporting this type of live event broadcasting. We are happy to extend our relationship with Red Bee Media, having already chosen them to help us with the design the BT Sport logo.”
Patrick Tillieux, chief executive officer at Red Bee Media, added: “We are delighted to be chosen by BT to provide these critical services for the eagerly awaited BT Sport channels. This is a significant win for Red Bee Media and is testament both to our excellent track record in delivering high quality, reliable and cost effective media distribution solutions and our expertise and experience in managing the demanding nature of high-profile live events and sports programming. We look forward to working with BT on this exciting launch and to extending and developing our relationship further over the coming months.”
Red Bee Media was appointed following a competitive pitch.
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Many agencies use words like “engagement” and “storytelling” interchangeably but none can match Red Bee’s roots in entertainment. We have evolved from the BBC’s in-house creative team, have been a globally successful agency since 2005 and have recently been reborn in a company famous for technological innovation, Ericsson.
We believe that, in a multiscreen world, brands need every second of screen time with their audience to be entertaining, inspiring and commercially valuable. Many research studies over many years have shown that brands that entertain have a competitive advantage.
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