Gloster reveals new global brand campaign from Chapter
Luxury outdoor furniture brand Gloster has unveiled its first global brand campaign from Chapter following the agency’s appointment last year.
The campaign, which was shot in LA by Anton Watts, will run in titles ranging from Wallpaper International to Interior, H.O.M.E and Elle Décor in the UK, US and Europe. Digital activity, brochures and a new product film will also be rolled out across Europe and the US.
Gloster brand director Nick Powell said Chapter has a “clear understanding of our audiences and the ambitious plans we have for the brand”, adding that the campaign aims to ensure “Gloster remains at the forefront of the luxury outdoor furniture market”.
Ian Boulter, Chapter creative director, commented: “We’re really proud of the work. It’s a great example of how our creativity is based on real insight and getting very close to our clients. I think the strength of what we’re bringing to the brand could be seen in the new flagship Gloster showroom in LA and demonstrates that we always think about a brand in the round.”