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Gloster

Chapter develops new global brand positioning for Gloster

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By The Drum Team, Editorial

September 17, 2012 | 1 min read

Outdoor furniture brand Gloster has appointed Chapter after the development of its global brand positioning.

The new creative direction is expected to roll out later this year, with activity set to run across press advertising, digital and brochures throughout Europe and the US.

Nick Powell, brand director at Gloster, explained: “I've worked with Chapter in previous roles so I knew how the team would get really close to our brand and truly understand the task. The strategic and creative subtlety with luxury brands is crucial, the Chapter team really appreciates the nuances through their experience in this sector. Their knowledge, thinking and creativity has delivered a distinctive and exciting approach that will help deliver the ambitious plans we have for the Gloster brand.”

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