The Drum Awards Festival - Official Deadline

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By Jennifer Faull, Deputy Editor

April 6, 2013 | 1 min read

AT&T recently launched two new ads for the ‘It’s Not Complicated’ campaign, developed by BBDO Atlanta and BBDO New York.

The campaign ads debuted during coverage of the NCAA Men’s Basketball Championship “Elite Eight,” and star basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell.

Sitting round a table in a school classroom they discuss the benefits of being bigger and faster in basketball, ending on AT&T’s promise of being a bigger and faster network, in two ads entitles ‘Up Top’ and ‘Slow Break’.

The spots will air for the duration of the tournament (in tandem with the current on air ‘It’s Not Complicated’ commercials featuring a series of wise-beyond-their-years children).

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