The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

ITV Drum News UK

Zugo’s Deli Café announced as sponsor of ITV2’s Telly Worth Talking About package


By Ishbel Macleod | PR and social media consultant

March 28, 2013 | 2 min read

Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising.

Beginning 1 April, Zugo's Deli Café will sponsor a variety of programming including American series 666 Park Avenue and Love in the Wild, as well as reality series including Peter Andre: My Life, Big Rich Texas and Keith Lemon’s Lemon La Vida Loca.

Ryan Gardiner, sponsorship sales manager at ITV, said: "I am delighted to welcome Zugo's Deli Café to ITV2 for their first sponsorship with us. Telly Worth Talking About is a great fit for their brand and look forward to working with them to make the partnership a success."

A set of 16 sponsorship idents have been created by BJL, featuring Zugo, the hand puppet owner and operator of a mini microwave deli.

Annette Heyes, senior brand manager of Zugo’s Deli Café, said: “We’re very excited about working with ITV2 on Telly Worth Talking About as the audience profile is the perfect fit for our target consumers of young working adults looking for a hot and tasty lunch.”

ITV Drum News UK

Content created with:


BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

Find out more


Find out more

More from ITV

View all


Industry insights

View all
Add your own content +