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Zugo’s Deli Café announced as sponsor of ITV2’s Telly Worth Talking About package

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By Ishbel Macleod, PR and social media consultant

March 28, 2013 | 2 min read

Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising.

Beginning 1 April, Zugo's Deli Café will sponsor a variety of programming including American series 666 Park Avenue and Love in the Wild, as well as reality series including Peter Andre: My Life, Big Rich Texas and Keith Lemon’s Lemon La Vida Loca.

Ryan Gardiner, sponsorship sales manager at ITV, said: "I am delighted to welcome Zugo's Deli Café to ITV2 for their first sponsorship with us. Telly Worth Talking About is a great fit for their brand and look forward to working with them to make the partnership a success."

A set of 16 sponsorship idents have been created by BJL, featuring Zugo, the hand puppet owner and operator of a mini microwave deli.

Annette Heyes, senior brand manager of Zugo’s Deli Café, said: “We’re very excited about working with ITV2 on Telly Worth Talking About as the audience profile is the perfect fit for our target consumers of young working adults looking for a hot and tasty lunch.”

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