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Experiential Marketing Renault Cars

Test drivers get some unexpected Va-Va Voom in new experiential ad campaign for Renault Clio

By Angela Haggerty, Reporter

March 28, 2013 | 2 min read

Unsuspecting drivers got more than they bargained for then they took the new Renault Clio out for a test drive and some "Va-Va Voom" in a new experiential ad campaign from the car manufacturer.

The ads were created by Renault and video technology company Unruly for the online-only campaign, and feature surprised drivers watch a Parisian scene unfold before their eyes when they press the car's Va-Va Voom button, complete with scantily-clad dancers.Meanwhile, production of the campaign was handled by Scorch London. "We were really keen to find a way to showcase the New Clio in an innovative and exciting way online and we feel we’ve managed to achieve that with this campaign," said digital brand communications manager, Matt Lamprell. "New Clio is a stylish, attractive model that appeals to a wide audience – and we hope these videos will do just the same, helping extend the reach of our more traditional launch communications."

The video will integrate with a wider offline and digital campaign from Manning Gottlieb for the launch of the new Renault Clio model. Digital planner at Manning Gottlieb OMD, Lauren Fisher, added: "With so many advertisers producing great viral content, it is important to create something which is genuinely shareable while staying true to the brand - we believe this video does just that."The ad also features familiar Renault advert characters Papa and Nicole.
Experiential Marketing Renault Cars

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