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ASOS claims six million active customers over last year


By Stephen Lepitak, -

March 20, 2013 | 2 min read

Online fashion retailer ASOS has revealed a 40 per cent increase in active customer over the last year, as it reported its second quarter figures, with total group revenue reaching £190,300 million.

The company has grown its retail sales by 37 per cent in comparison with the second quarter of its last financial year, it has said.

International sales made up 59 per cent of the total number if sales, while retail sales in the UK climbed by 28 per cent, and by 45 per cent internationally as a whole.

As a result, the company now has 6 million active customers who have shopped with ASOS in the last year, an increase of 40 per cent in the last year.

Nick Robertson, CEO, commented: "I am delighted with our robust first half performance and pleased to report strong trading for the three months to 28 February 2013 with total retail sales of £186 million up 37 per cent, resulting in first half retail sales growth of 34 per cent to £352 million.

"Our UK performance remained ahead of expectations at 28 per cent, with particularly strong trading during the peak December period. Our International business grew by 45 per cent and now accounts for 59 per cent of our total retail sales. Our EU growth continues to be driven by strong performance in those countries where we have dedicated websites and particularly by our new in-country teams in France and Germany.

"The strength of our UK performance continues to put pressure on our achieved retail gross margin. We expect this to improve during the remainder of the financial year as we annualise last year's price investments and achieve planned sourcing gains."

He concluded by stating that trading remained in line with expectations for the year ahead.


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