Music magazine DIY to release new weekly iPad-only edition
Music magazine DIY has announced the launch of a new weekly title, DIY Weekly, created specifically for the iPad.
The release follows on from the thisisfakediy.co.uk website and the monthly print edition which launched in 2011. The new title will be available each Monday and features the usual DIY content as well as video, audio, integrated e-commerce and interactive content.
“Publishing has become more than just having a magazine or website. The range of devices and platforms available present an exciting time for any publication to experiment and try new things. That's why we decided to launch DIY Weekly,” commented Stephen Ackroyd, editor and founder of DIY.
DIY Weekly aims to offer readers original, exclusive content and will be available as a single issue or via a subscription. Plans are already afoot to follow the iPad launch with releases on iPhone, Android and Kindle. The weekly magazine will operate alongside the monthly title, with DIY remaining committed to its printed title.
Ackroyd added: “Apple's Newsstand gives us the same flexibility to publish quickly, with rich media and beautiful photography that we enjoy on the web, but the opportunity to marry that with the craft and context of print…This isn't a collection of single articles where readers will dip in and dip out, replying on quick win news snippets and social media noise to reach an audience, but a proper coherent publication. It really is the best of both worlds.”
Of the launch Rupert Vereker, CEO and founder of DIY publisher Sonic Media Group, said: “We remain committed to publishing DIY as a monthly print title alongside the new weekly edition and, obviously, the website. With cumulative sales of just under 100 million units in the first three years since launch the iPad cannot be ignored. Apple still dominates the market, which accounted for 43.6 per cent of tablet shipments, so it's the obvious place to start.”
The first edition includes a cover feature with The Flaming Lips' frontman Wayne Coyne, bands of the moment Foals and Bastille, and a comprehensive run down of David Bowie's much lauded new record 'The Next Day'.