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Branding John Frieda Jergens

Kao Brands appoints Brave to handle digital and social activity for John Frieda & Jergens


By Ishbel Macleod, PR and social media consultant

March 8, 2013 | 1 min read

Kao Brands has announced the appointment of Brave to handle the digital and social activity for its consumer brands, including John Frieda haircare and Jergens skincare.

Brave was appointed following a three-week ‘Bag a Box’ prize activity that grew The John Frieda Facebook fan base by over 45 per cent.

Sarah Mold, UK digital marketing manager, said: “Having seen the phenomenal results of the test, we are delighted to extend Brave’s scope of work to include social. The agency’s depth of knowledge on each of our brands ensures consistency and best in class, joined-up initiatives.”

Previously, the account was held by Holler.

Ash Bendelow, managing director at Brave, added: “Although we’ve worked with Kao UK Limited for six years, we have never owned the digital & social brief. We are really excited by the prospect of having a more holistic view across the Kao UK Limited portfolio, looking to continue to find ways to impart our 'outthink rather than outspend' philosophy. With more marketing spend being invested in these channels, the opportunities to nurture more personal one-to-one relationships has never been greater."

Branding John Frieda Jergens

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