Google integrates Daily Deal offer into AdWords in bid to kill GroupOn
Google is looking to muscle in on Groupon’s daily deals market by introducing its Daily Deal offers on its own AdWords platform.
The feature, previously available on Beta, has been made available to the internet giants formidable posse of advertisers and is being touted as a logical next step for the company.
In an attempt to tempt businesses and people to jump ship Google will tear up Groupon’s requirement for advertisers to offer 50-90% discounts, then taking 50% of the remainder for themselves.
They will also allow advertisers to track purchases, allowing local businesses to marry up online marketing with in-store purchases with rumours also suggesting that it could be rolled out to Google Maps.
Said Larry Kim, founder and CTO of search marketing business Wordstream in a blog: "It’s clear that Google sees the value of coupons and deals, especially when combined with local searches, which account for roughly one of every 4 searches conducted on Google. Offer Extensions are a smart move for Google, but it’ll benefit advertisers even more if they take Google up on the offer."
It’s clear that Google sees the value of coupons and deals, especially when combined with local searches, which account for roughly one of every 4 searches conducted on Google. Offer Extensions are a smart move for Google, but it’ll benefit advertisers even more if they take Google up on the offer.
The new features will be rolled out to all advertisers by the end of February.