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Abc The Guardian

Record online figures for The Guardian as it claims 77.9 million unique users in January


By Stephen Lepitak, -

February 21, 2013 | 2 min read

The Guardian has claimed record digital figures for January of 77.9 million monthly unique users.

The newspaper has released the figures as part of the latest ABC Digital update, with the record numbers generated by reports on the US fiscal cliff, the Golden Globes and coverage of the crisis in Mali, which led to the publisher beating its previous record of 71.8 million unique users which it set in October 2012.

The record figure for January is an increase of 23 per cent year-on-year.

Meanwhile, the newspaper's US site has also seen a 30 per cent year-on-year increase with 12.5 million unique users, according to comScore.

The Guardian’s video content has also recorded over 11.3 million views worldwide while mobile traffic was at its second highest level last month.

Andrew Miller, CEO, Guardian Media Group, said: "Multimedia content continues to be a success story for the Guardian, with global video views increasing at a phenomenal speed. We are constantly looking for new ways to showcase our award-winning journalism and engage our audiences, and these figures are testament to our hard work and continued development in this area."

The Guardian announced last month that it planned to expand its reach with a view to open in Australia.

Abc The Guardian

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