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eBay Advertising UK and line up speakers for digital convergence conference

By Angela Haggerty, Reporter

February 20, 2013 | 2 min read

Industry figures from eBay Advertising UK and will lead a digital convergence conference in London next month examining the challenges faced by marketers in a multichannel digital environment.

Rob Bassett, of eBay Advertising UK, will speak at the conference

Andy Mihalop, head of digital at and head of strategic sales at eBay Advertising UK, Rob Bassett, will join a number of speakers covering a range of topics on the marketing radar in the digital age. The conference, organised by The Drum, will explore multichannel opportunities and how marketers can utilise different platforms to engage with customers to most effect.

Digital and social media will be on the agenda, as well as a look at the emerging mobile platform and what that means for marketers. Speakers will look at ways in which to pull together all forms of marketing - traditional and digital - to deliver consistent messages to customers and increase ROI on campaigns.

Other speakers lined up for the invite-only event designed for client side organisations include Richard Jacobs of Smooth Radio, Phil Shaw of Ipsos ASI, Gavin Starrit at Millennial Media, Caroline Rolfe of Belstaff and Lindsey Clay from Thinkbox.

The event takes place on 19 March in Ironmongers' Hall, London. Visit the Digital Convergence website for further information and to book a place.

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